Shorr Mentioned in Subscription Box Post on CBS Money Watch

The popularity of subscription gift boxes this Holiday season is growing dramatically. Mentioned in CBS MoneyWatch, Shorr gives insight on subscription services from a recent whitepaper study.

CREDIT - CBS MONEYWATCH, GETTY IMAGES/ISTOCKPHOTO

With hundreds of subscription box services available competing for customers' attention, custom packaging of the boxes can play a major role on the perceived value.

Unboxing has become a phenomenon sweeping social media by video. Shoppers often post their packaging experiences for viewers, putting the pressure on ecommerce companies to redesign and create an "experience" for their end-users.

Read the full CBS MoneyWatch article highlighting the top 6 subscription boxes for women or view the Shorr Packaging "Likes and Dislikes of Subscription Box Shoppers" infographic.

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