Custom packaging designed to tell your brand story
Packaging Design
Design Concept
Retail Solutions
Packaging Optimization
Packaging Design
Shorr’s state-of-the-art design centers are uniquely equipped for prototyping and testing. Our designers utilize ArtiosCAD, CAPE palletization software, Adobe Creative Cloud, ESKO cutting tables, and Roland large format printers to deliver world-class services. We offer complete packaging design-to-implementation journeys for our customers. Additionally, our design team works with select vendors to provide a full range of protective options, such as molded pulp and foam.
Shorr’s goal is to help our customer:
- Reduce material consumption
- Minimize product damage
- Comply with industry standards
- Create effective point-of-purchase retail displays
- Offer the customer a unique and impactful branding experience
- Improve productivity
- Increase storage capabilities
- Reduce shipping cost
Design Concept
We partner with you every step of the way – from refining your design to providing product samples and collaborating throughout the entire process to ensure your final product meets and exceeds your expectations.
- In-house graphic & structural design
- Product samples & prototype testing
- Packaging materials
- National footprint including Mexico & Canada
- Contract packaging
Our comprehensive programs, integrated solutions, and packaging experts will transform your packaging operation by holistically addressing all areas of packaging—from design through inventory and life-cycle management.
Retail Solutions
Shorr’s team of designers, product specialists, packaging process engineers and equipment consultants have a wide range of experience: everything from food and retail packaging designs to custom box packaging designs. We’re ready to partner with you to create the best possible solutions designed for your business objectives.
Packaging Optimization
Shorr’s expert team of designers and engineers are passionate about developing innovative packaging that build loyalty, excitement, and followership for your brand and repeat purchases. From corrugated box designs to printed shrink film and everything in between, we can show you an array of custom designs and options that meet all your goals.
- Meet industry standards
- Optimize carton right-sizing
- Cost savings on freight
- Void fill reduction
- Sustainable product selection
Custom Packaging
With a focus on sustainability, we offer a variety of materials to create subscription packaging, custom prints, and giftable solutions.
POP Displays
Shorr offers design, prototyping, and testing to develop visually appealing retail point of purchase displays.
Brand Visibility
Showcase your unique brand with our custom die cut capabilties - designed for maximum impact, affordability and flexibility tailored to your company objectives.
Corrugated Products
Made from reliable, high-quality materials, our custom corrugated products are ideal for a wide range of storage, shipping, filing and retail applications.
Frequently Asked Questions
What are custom packaging design services, and why are they important?
Custom packaging design services go beyond creating a box. When designing packaging, it is important to evaluate factors such as product protection, shipping efficiency,dimensional (DIM) weight, sustainability objectives, retail requirements, and customer experience to create a packaging system that supports your goals.
At Shorr, our team of corrugated and graphic designers takes a material-neutral approach, selecting the packaging materials and design that best support your goals.
At Shorr, our team of corrugated and graphic designers takes a material-neutral approach, selecting the packaging materials and design that best support your goals.
What is corrugated packaging design?
Corrugated packaging design focuses on creating packaging solutions made from corrugated materials that protect products throughout storage, handling, and transportation. This includes choosing the appropriate board grade, structure, dimensions, and performance features to ensure the packaging combines product protection, efficiency, and cost-effectiveness.
What is the difference between structural packaging design and graphic packaging design?
Structural packaging design focuses on how packaging functions, including product protection, material selection, package dimensions, and shipping performance. Graphic packaging design focuses on how a package looks, including branding, colors, logos, artwork, and messaging. Together, structural and graphic design create packaging that performs well and strengthens your brand.
How do I know whether my current packaging provides enough product protection?
We evaluate packaging performance through a variety of testing methods, including in-house drop testing, real-world shipping trials, customer damage reports, field performance data, and ISTA testing through certified third-party testing partners. For temperature-sensitive products, we assess thermal performance, insulation requirements, shipping windows, and gel pack effectiveness to ensure products remain protected throughout transit.
Can packaging redesign reduce product damage and shipping costs?
Yes. Packaging redesign can improve product protection while also reducing shipping and material costs. Shorr regularly helps customers optimize packaging materials, address damage issues, reduce DIM weight, and increase overall supply chain efficiency without compromising product protection.
Can Shorr create packaging graphics and production-ready artwork?
Yes. Our team of graphic designers can develop packaging graphics and layouts using your existing branding assets, including logos, colors, and artwork. We provide artwork integration with package dielines, production-ready file preparation, and print optimization to ensure your packaging is ready for production.
Does Shorr provide packaging prototypes before production?
Yes. We offer multiple prototyping options to help visualize, test, and refine your packaging before it goes into production. Available options include 3D renderings, CAD-generated designs, physical corrugated samples, and printed packaging mockups.
What packaging testing and validation services are available?
Shorr validates packaging performance through a combination of engineering analysis, prototyping, and testing. Services include product fit testing, material and board grade analysis, Edge Crush Testing (ECT), physical sample evaluations, customer reviews, and ISTA-certified third-party testing when required. This process guarantees the packaging performs as intended before production.
How can packaging design support sustainability goals?
Thoughtful and intentional packaging design can reduce material usage, minimize waste, improve shipping efficiency, and lower transportation costs. Our packaging designers and sustainability team evaluate existing packaging materials, explore sustainable alternatives, and identify opportunities to reduce excess packaging while maintaining product protection and performance.
What is the packaging design process from concept to production?
Our packaging design process is collaborative, efficient, and tailored to your unique goals.
- Discovery & Consultation: Understanding your product, requirements, branding, performance expectations, and budget
- Design & Engineering: Developing structural concepts, material recommendations, and packaging specifications
- Prototype Development: Creating physical samples, CAD models, or 3D renderings
- Testing & Validation: Evaluating fit, function, durability, and transportation performance
- Review & Optimization: Identifying opportunities to improve protection, sustainability, efficiency, and cost
- Production: Manufacturing the approved packaging using the print and production method best suited to your project
What information is needed to begin a custom packaging design project?
To begin a custom packaging design project, we gather information about your product, packaging requirements, branding guidelines, performance expectations, shipping environment, sustainability goals, and budget. This allows our team to develop a solution tailored to your specific needs and objectives.
How long does packaging design and prototyping take?
Project timelines vary based on the complexity of the packaging, testing requirements, and prototype type. Factors such as structural design, graphic development, sample creation, and performance testing all influence timing. During the discovery phase, Shorr’s team of corrugated and graphic designers will establish project requirements and provide a timeline based on your specific needs.