Think about the last time you went to a huge supermarket. With aisles and aisles of products ahead of you, which brands caught your eye?
Chances are, it wasn’t a jar of peanut butter buried somewhere on the bottom shelf in a middle aisle; instead, it’s likely that your eyes (and wallet) were drawn to those bright, uniquely structured product displays that often lives at the ends of aisles or right as you walk into a store.
These point-of-purchase (or POP) displays are designed to do just that: draw your eye away from the endless array of products and attract shoppers by making one specific product stand out. Whether they’re used in large, nationwide retail stores or smaller mom-and-pop stores, POP displays are ideal for driving sales of new products, special offers, seasonal products, and special events, and inspiring unplanned purchases.
In short, a POP display is where product meets packaging design. At Shorr Packaging, we specialize in creating custom packaging designs for our clients that help them increase their profits. Future business leaders always need to be thinking of ways to stand out from the crowd, especially in a competitive retail market. To help get you thinking like a business pro, we want to know what you think makes a POP display stand out.
Write a 600 word essay addressing the prompt below.
“Describe a time you bought a product from a point-of-purchase (POP) display. What about the POP display made it stand out?”
This essay is open to business students only. Submit your essay and any accompanying image files to [email protected] with the subject line “Shorr Scholarship Entry.” Essays will be judged on thoughtfulness, creativity, and display of business knowledge and passion. Shorr’s team will choose the winners after the 1/31 deadline and announce them by 2/15.
he Fine Print
To apply for the scholarship, applicant must be a student currently enrolled at a 2-year or 4-year college or university in the United States.
Applicant must be a current student, have a cumulative high school grade point average (GPA) of at least 3.0 on a 4-point scale and have taken either the ACT or SAT test.
Freshmen, Sophomores, Juniors and Seniors:
- Applicant must have a cumulative college grade point average (GPA) of at least 3.0 on a 4-point scale and be enrolled full-time at an accredited two-year or four-year college or university in the United States for Fall 2015.
- Applicant must use the scholarship toward undergraduate program (i.e. Graduate and Masters programs not eligible).
- Applicants must be studying or planning to study business.
- If the applicant or the applicant’s parent/legal guardian is employed by Shorr Packaging at the time of award, the student is not eligible for the scholarship. Eligibility of finalists will be verified before winners are selected.
Description of Scholarship Funds:
The selected winner will receive a one-time $1,500 educational scholarship to be applied to qualified expenses, including graduate and undergraduate tuition, fees, books and on-campus room and board for the 2016-2017 academic year. Funds are provided by Digital Third Coast Internet Marketing. Payments issued by Digital Third Coast Internet Marketing are made payable to the student’s approved college or university and mailed after 1/31/2016 directly to the accredited college or university last designated by the student.
Selection and Announcement of Winners:
Winners will be selected by the Shorr Packaging team after the deadline of 1/31/2016. Applicants are judged on quality and thoughtfulness of entries. The winners will be announced on or before 2/15/2016.
The institution must be accredited and listed on the official website of the U.S. Department of Education. All school transfers are subject to accreditation approval.
Responsibilities of Recipients:
The recipient must be actively enrolled full-time as a freshman, sophomore, junior, or senior for the 2016-2017 semester and for the entire academic year without interruption, barring illness, emergency or military service. It is the recipient’s responsibility to verify receipt of funds with their designated institution and notify Shorr Packaging. Should the award check not arrive on or about 30 days from the issue date. Shorr Packaging reserves the right to alter or discontinue this program at any time without notice.
Digital Rights Agreement:
By submitting an entry to this competition, you agree that all essay and photo submissions will become the property of Shorr Packaging and may be used in marketing materials, reposted or displayed online in whole or partial form without notification.